Leads, Move-ins, and Conversion Rates

Celebrating a resident’s birthday in Maitland, FL

Vivant Senior Living opened its first memory care home in Maitland, FL, in December 2019. Our first resident came from a no-fee source and is still a resident with us. We are proud our first resident is still with us, particularly in an industry that experiences turnover. Around here, we celebrate move-in anniversaries like we celebrate resident birthdays.

No-fee sources are leads we receive by phone call or through the contact form on our website that do not require us to pay a referral fee to a company if the resident becomes a paying resident with us. These leads typically find us through online search or word-of-mouth. 

We consider a lead to be anyone who contacts us about memory care services for a loved one or client. Since January 1, 2020, we have received a total of 221 leads for our memory care services. 

Of the 221 leads, 81 were from referral companies, and 140 were from no-fee sources. 

Of the 81 leads from referral sources, 13 have moved in, a 16.05% conversion rate. 

Of the 141 leads from no fee sources, seven have moved in, a 5.00% conversion rate. 

Our biggest takeaways are:

• Leads from referral companies convert at a higher rate than no-fee sources.

• The quantity of leads from no-fee sources is growing faster than leads from referral companies.

• Conversions rates go down when you are full.

If you are looking for memory care services for a loved one or client, please contact us.